SLoupon Update

Since original launch, SLoupon has had a major change to the business model. SLoupon is now - through September 30 - only $L1 to join, after which will be significantly reduced from $L350/mth to $L99/mth which can quickly be recouped on just one SLoupon purchase and which is affordable for even the newest of noobs. SLoupon now has 150+ members and roughly the same on the website/social network. It continues to grow daily with both members in the SL group and on the website.

What is SLoupon?

DEFINITION: SLoupon (sloo-pon) Noun. A group discount system in Second Life whose members can enjoy a discount of up to 50% and more on merchandise from SLoupon member merchants all across the grid. SLouponer - Noun. SLouponing - Verb. IE "Hey, let's all go SLouponing!"SLoupon is a monthly subscription based service in which only members of the SLoupon Group will have access to the reduced price items by registered merchants. Each SLoupon Merchant will place items substantially discounted for SLoupon Group members only... things like apparel, hair, animations, skins, and more.

You must be in the SL SLoupon group to purchase from the SLoupon vendors at merchants' locations.

By joining, you will be entitled to discounts of up to 50% and more on many products and services we shop for every day like clothes, hair, animations, skins, home & garden, textures and more. To become a SLoupon member and start saving, you'll need to join the inworld "SLoupon Group" by visiting one of the SLoupon Kiosks and joining. After you've become a SLoupon member, you may also register on the website to stay on top of all current deals (now at over 350), join the Forums, create your own Profile, network with other SLouponers, get a list of all Kiosk Locations and more.

Visit the SLoupon Website. Please note that you must register before you can get "into" the website and see all the available Discounts:
http://www.sloupon.biz

SLoupon currently has over 50 participating merchants including Gizza Creations, Paris Metro Couture, Sassy!, MEB, Evolve, Alice Project, X-Clusives Animation, PipSqueeks, KO Textures and many more!

SLoupon was created by myself, Seth Regan, and Brandy Maltas (Mankind Tracer & Kalli Birman in SL). The goal of SLoupon is to offer great deals for residents and at the same time, provide Second Life stores more exposure to the SL populous.

If you are interested in becoming a SLoupon Merchant please go to this link:
SLoupon Merchant Information

Find a SLoupon Kiosk at Club Graffiti in The Village:
http://slurl.com/secondlife/Good%20Day%20Sunshine/158/59/50

SLoupon on Facebook:
http://www.facebook.com/SLoupon

A Different Approach: Tip Splitting and Sponsors - Reducing Second LifeVenue Costs

In an effort to assist live music venues, many of which pay for their overhead out of their own pockets to provide live entertainment, I have recently started offering venues something which we believe to be a reasonable solution.

The first idea was to have only one tip jar for venue and musician. Since the majority of audiences tip the artists considerably more than the venues, I'm offering to automatically split the tips I receive with the venue and remove the venue tip jar completely. This could work to the venues benefit in several ways.

The first benefit of splitting the tips, using only my tip jar, is that with a full audience, it can get very laggy. This way, people only have to find one tip jar.

Another benefit is that there will be less "tip that, tip this" in local chat. This allows people to socialize more in chat with less interruption.

Further, since most audience members tip the artists more often than the venue, the venue will likely see an increase in tips due to the split.

During the week, Brandy and I approached the venue, Ground Zero, owned by our friends Thea and G Metal, about this idea. After explaining the idea on a Skype conference, they were both very open to trying a something new. We decided to try it out that coming Saturday.

After the concert, we all got back on on Skype, discussed the outcome and worked out the numbers. We found that the venue saw a 33% increase in tips. Also, Thea and G Metal reported that several people expressed to them how they enjoyed the lack of "tip spam" in local chat and it was a much more fun and relaxed show with greater audience interaction.

With this success, I spoke with Brandy to revisit something we had discussed in the past: Sponsorship.

We then approached long time live music venue owner and friend, Liz Harley at Key West, where my next show was scheduled. We asked if she was open to the idea of not only having paying sponsors to reduce my booking fee, but to also try the tip split as well. After informing her of the success at Ground Zero, Liz was also very receptive to trying a new approach.

Brandy and I got to work and quickly found three sponsors for the Key West show.

I'm happy to say that this show was also a really good success! The venue made good tips from the split. Further, the reduced booking fee kept money in Liz's pocket. After all was said and done, Liz was very pleased at the outcome, as were the sponsors and the idea of having sponsors was well received by the people attending the show.

We have decided to continue on with this model of splitting tips and getting Second Life businesses to sponsor shows. We are also continuing our brainstorming to try to come up with new ways to help the venues that spend a significant amount of money to book live performers and of course their other overhead like tier, paying hosts, etc.

While this model may or may not work for every venue and performer, I felt it was worth mentioning to perhaps encourage more ideas but also to just inform people on how it all worked out.

On a side note, I have to say it's very cool to have open conversations with venue owners who are open minded and willing to try new things. So once again, my sincere thanks to Thea and G Metal from Ground Zero and Liz Harley of Key West.

If you are a business possibly interested in sponsoring my shows and helping live music venues to continue providing live entertainment by the many talented live performers in SL, the please send a note card in Second Life to either Brandy (Kalli Birman).

The Business Side of Second Life Music - Promotions

When it comes to my own live events in Second Life, I would say that about an hour in total is spent promoting each one of my regular shows in Second Life. Of course the bigger the event, the earlier promotions need to be started and the more time is spent on marketing and PR. The combined time Brandy / Kalli Birman and I spend on marketing goes into Facebook, Twitter, MySpace, Second Friends, Second Life event listings, Second Life notices, creation of a promo poster for the venue to set out, etc.


Contrarily, I would offer that only about half of the venues that hold live music shows or events of other sorts actually do any more promotions than sending a few SL notices and maybe a blog post. This is what I want to post about on this section of "The Business Side of Second Life Music" series.


I will post about my own personal experience and how I do things. Venue owners who are interested in booking me for a live show are given a constantly updated notecard, either from Brandy or myself, complete with bio information, links to my websites, blog, YouTube and other places they can check me out. I used to do this exact same thing with Real Life venues but we called it a Media Kit and Demo. It included a CD and a typed up bio about me or the band I was in, offering information about each of the members, accomplishments, accolades, some of the more well known places we were able to "brag" about having played there, etc. All of my real life material is still presented to SL venues, only it is in digital form... in Second Life form... but it's all still there. The point is that we are showing these venues that we have something to promote for them, including their own business.free, free, music, marketing, blog, free, free, free, music, pr, baby, son, kid, child, love, seo,blog,free,free,free,free,free, live music, make money, money, free money, gift, gifts, seth regan, mankind tracer, secondlife, second life, sl, facebook, twitter, social, alexa rank

One other thing that we mention in speaking with venues is a very important part of the entire equation. As I see it, coming from owning businesses pretty much my entire adult life, a venue wants to have their name, brand, etc. in front of as many people as they can. Budweiser wants that too. Apple. Microsoft. And especially the small startup. I would place SL venues in this category. They are a small business trying to compete in the world of other businesses, with our world of course being, Second Life. When we promote, we probably reach 350,000 pairs of yes for each vent we do and probably about half a million on larger events.


Why then is it that a venue relies solely on the artists to promote the event? This isn't true for all venues as I've stated earlier, but in my own experience a good number of venues don't understand that they are in business and for that matter, don't really understand business. A venue should have a professional logo. A venue should have a website... a fully functioning business website. A venue should WANT to post in as many places as they can get their hands on. Why? It will drive traffic to their location. Isn't that what they are after?


If you own a venue in Second Life, then you have gone into business ownership. If you've never owned a business before opening your SL venue, let me suggest doing a bit of research on running a real life business. Predominantly, the marketing aspect. You've invested money and obviously, you'd like a return. Some might say they do it just "for the love of it" and they're happy to pay the bill out of their own pockets to keep the venue running. To these people I say hat's off and thank you. To the others, the vast majority, I would go on the assumption that they are in business to hopefully earn a few $L from the business. All the time, I see artists posting their shows all over Facebook mentioning the venue, over and over, but only a handful of venue owners' posts are there. For the sake of your business, share the load with the artists you book, offer some of your own promotions and I can assure you, you will see the results given the right circumstances.

Brandy and I happen to own the Tracer|Birman Agency which deals with this business from professional graphic and website design all the way through marketing, PR, SEO and so forth. We don't spend time promoting our own company, thats not what companies hire us for. In all honesty, we prefer to keep a low profile and deal with companies one on one, not catering to the masses. This gives a more personal approach and more focus on each and every project. I'm not mentioning this as a shameless self promotion, but only to make you aware, as the business owner, there ARE companies out there that can help you grow your company. You might not be aware of them, but there are some amazing professionals, right in Second Life even!

For the record, I happen to be very lucky to have Brandy working with me as she knows a lot about marketing and happens to be very good at it, plus we're on the same page with many things when it comes to marketing. And I would suggest that any venue, artists... ANY business for that matter, consider hiring someone who knows how to market, promote and handle PR.